Portable brand intelligence
Turn everything your brand knows about itself into a single structured markdown file that any AI agent can read and act on. No more scattered guidelines. No more hoping for the best.
You've built a brand. You have voice guidelines, a color system, messaging frameworks, audience profiles, guardrails. But every time you open an AI tool, you start from scratch — copying, pasting, re-explaining. Your brand context doesn't travel with you.
How it works
Walk through 7 structured modules — Foundations, Personality, Voice & Writing, Visual Direction, Audience & Channels, Guardrails, Asset Inventory — and answer simple questions about your brand. No design degree required.
Get back a structured .md file you can drop into Claude, ChatGPT, Cursor, Figma, Lovable, or any AI tool you work with. Every output gets more on-brand, instantly.
Every brandsystem.md ships with a changelog. When your brand evolves — new colors, a messaging pivot, an updated audience — commit the change with your name and date, right in the file. No more "which version is current?"
Store it in a shared Google Drive alongside a zipped assets directory — logos, fonts, icons, textures, brand photography, Figma files. One canonical file, always current, accessible to anyone creating on-brand work.
Not ready to fill it out now? Download the prep sheet, share it with your cofounder or creative director, and come back when you have the answers. The questionnaire meets you where you are.
Your team always knows what changed, who changed it, and when. Archive old versions automatically. It's version control for your brand.
Pair your brandsystem.md with tools that have MCP connections — Figma for design systems, Lovable for full-stack app generation, Cursor for code — and your brand context flows upstream into everything your team builds. Your AI agents don't just know your voice. They know your colors, your typography, your audience objections, your CTA hierarchy, your compliance constraints. Every asset they generate starts on-brand instead of getting edited into shape after the fact.
Works with
Upstream brand intelligence
This isn't a style guide. It's a portable brand operating system for teams that build with AI. One structured file that gives every tool in your stack the full picture — not a PDF someone forgets to update.
Build your brandsystem.md in minutes. Use it everywhere, forever.
brandsystem.md